An End to the Numbers Game
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The Observer, 13 April 2003
The budget process stops companies achieving their real aim - targeting the customer, wrote Simon Caulkin in The Observer newspaper on 13 April 2003.
This is a scanned copy of the article. It can also be downloaded from http://www.guardian.co.uk/business/2003/apr/13/theobserver.observerbusin... [last accessed on 03 July 2009]
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